• WORK
  • ABOUT
Ana Luiza Cavalcanti
  • WORK
  • ABOUT
011926008451099-coca-cola.jpg
→ NEXT

COCA-COLA FANFEAT

To boost Coke sales and bring the brand closer to a younger demographic, we created Coca-Cola FanFeat: a competition for fans of Brazil’s top 9 hitmakers, in which the 3 artists with the most votes would record a single, shoot a music video, and perform a concert, together.

 

With an inclusive, diversified, and extremely popular selection of artists, we invited music fans to show their power, and turned Coke packaging into a symbol of their unconditional love for the artists. Anitta, Luan Santana, and even Pabllo Vittar -one of the world’s most famous drag queens- had their faces featured on all our packaging and throughout our campaign.

 

Each can featured a picture of an artist and a chance to put your idol in Coca-Cola’s feat of the year.

CASE STUDY 

1103-coca-cola---fanfeat065por-wesleyallen-wesley-allen.jpg

CASE GLASS - PABLLO VITTAR

1116-makingoffanfeatelisadepaula-5331.jpg

HASTA LA VISTA | MUSIC VIDEO

1105-fanfeat.jpg

TVC FILM

1115-anitta.jpg
1117-squad-musica-final-10.jpg
1137-latas.jpg
  • 1138-kvanitta.jpg
  • 1138-kvludmilla.jpg
  • 1138-kvluan.jpg
  • 1138-kvprojota.jpg
  • 1138-kvsolange.jpg
  • 1138-kvvalesca.jpg
  • 1138-kvsimone.jpg
  • 1138-kvthiaguinho.jpg
  • 1138-kvpabllo.jpg
281-fanfeatsite.png

FANFEAT SHOW

  • 1130-07.jpg
  • 1130-03-15315900123695.jpg
  • 1130-01-15315900121245.jpg
  • 1130-04-15315900121478.jpg
  • 1130-02-15315900124066.jpg
  • 1130-06-15315900120253.jpg

MAKING OF CAMPAING

  • 1144-makingoffanfeatelisadepaula-5621.jpg
  • 1144-makingoffanfeatelisadepaula-6246.jpg
  • 1144-makingoffanfeatelisadepaula-6087.jpg
  • 1144-makingoffanfeatelisadepaula-5878-2.jpg
  • 1144-makingoffanfeatelisadepaula-5612.jpg
  • 1144-makingoffanfeatelisadepaula-5535.jpg
  • 1144-makingoffanfeatelisadepaula-5483.jpg
  • 1144-makingoffanfeatelisadepaula-6132.jpg
  • 1144-makingoffanfeatelisadepaula-5863.jpg
  • 1144-makingoffanfeatelisadepaula-5167.jpg
  • 1144-makingoffanfeatelisadepaula-6240.jpg
  • 1144-makingoffanfeatelisadepaula-5321.jpg
  • 1144-makingoffanfeatelisadepaula-5122.jpg
  • 1144-makingoffanfeatelisadepaula-5078.jpg
  • 1144-makingoffanfeatelisadepaula-4992.jpg
  • 1144-makingoffanfeatelisadepaula-6283.jpg
  • 1144-makingoffanfeatelisadepaula-5063.jpg
  • 1144-makingoffanfeatelisadepaula-5058.jpg
  • 1144-makingoffanfeatelisadepaula-5054.jpg
1147-20171221tvc30.gif
1146-280030688.jpg
→ NEXT

RECOGNITIONS AND AWARDS:

 

  • 2018 Clio Music | Bronze in Brand and Artist Collaboration Integrated Campaign
  • 2018 LIA Awards | Finalist  in Social Influencers, Celebrity/Brand Partnership
  • 2018 Cannes Lions Festival | Shortlist in Glass
  • 2018 Cannes Lions Festival | Shortlist in Social & Influencer 
  • 2018 Effie Awards Latin America | Bronze in Marketing Jovem
  • 2018 Effie Awards Brazil | Gold in Special Promotion
  • 2018 Effie Awards Brazil | Gold in General Non-Alcoholic Beverages
  • 2018 Wave Festival | Gold in Direct - Digital & Social
  • 2018 Wave Festival | Gold in Social Influencer - Social Influencer & Content Marketing
  • 2018 Wave Festival | Silver in Social Influencer - Social Influencer & Content Marketing
  • 2018 Wave Festival | Silver in PR – Techniques
  • 2018 Wave Festival | Bronze in PR - Excellence in PR
  • 2018 MMA Smarties Awards Global | Silver in Promotion
  • 2018 MMA Smarties Awards Global | Bronze in Brand Awareness
  • 2018 MMA Smarties Awards LATAM | Gold in Cross Media
  • 2018 MMA Smarties Awards LATAM | Gold in Promotion
  • 2018 Creative Club of Sao Paulo | Silver in PR
  • 2018 Creative Club of Sao Paulo | Bronze in Integrated Cases

 

2018_

 

Coca-Cola FanFeat_

 

Creative Director: Ana Cavalcanti, Gustavo de Lacerda, Nacho Mendiola 

Art Director: Fernanda Sousa 

Copywriter: Julia Velo