SAY THANKS WITH A COKE
According to Google, “Christmas messages” is the top Google search every December.
Coca-Cola made Christmas messages available to everyone and created 32 quotes to say thanks.
The quotes were also turn into animated, illustrated and shareable cards.
CASE STUDY
Lettering: Thank you for making rice without raisins
Lettering: Thank you for never giving up on the fairy lights,
Lettering: Thank you for not forgetting vegetarians at supper.
Lettering: Thank you for facing the crowded departament stores.
Lettering: Thank you for not giving me xmas socks.
Lettering: Thank you for getting all dressed up just to stay in the living room.
Lettering: Thank you for being such a nice mother-in-law.
Lettering: Thank you for making the same dull joke.
2017_
Coca-Cola Xmas_
Creative Director: Ana Cavalcanti, Gustavo de Lacerda, Nacho Mendiola
Art Director: Fernanda Sousa
Copywriter: Julia Velo